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There are several factors that impact your search engine rankings, from keywords to backlinks and a strong local presence, and you might be wondering where to focus your attention.
Before we start any work, we’ll take the time to get to know you and your business. Learning more about your audience, business model, and goals will allow us to develop a completely customized strategy.
From there, we’ll explain how SEO impacts where your site is found in search results and what we can do to improve your rankings. Taking into account your specified goals and budget, we’ll target the most relevant keywords, create quality content your audience will love, and build natural links from reputable sources.
Most of our SEO campaigns double their traffic within 6 months
Maximize your visibility and reach new customers. Our approach is fully transparent, helping you to better understand the science behind search engine optimization. We can help you to craft a superior customer experience, allowing you to focus on the things that matter – like running your business.
Since 1999, we’ve seen the SEO landscape transform from black hat practices of keyword stuffing and buying backlinks to an emphasis on user experience and content quality. With such a significant change in the industry, you probably have questions and concerns about your current tactics – and we’re here to help.
There’s no magical formula to ranking on the first page, but Google heavily favors websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings.
Rankings change all the time, but if you’ve seen a significant drop, it could be due to increased competition under specific search terms, Google penalties, a poor mobile user experience, bad backlinks, or outdated or spammy content.
This could be due to complicated navigation on your site. If potential customers get to your site but don’t know what to do next, they’re likely to leave and head back to the search results page to find an alternative. That means lost business to your competitors.
Google takes into account the quality of your backlinks, not the number. You want to obtain links from authoritative websites in your industry to indicate that you’re a knowledgeable and reliable company to do business with.
By setting up a Google Business Profile account and building a presence on local listings websites (e.g. Yelp, TripAdvisor, etc.), users will be presented with your location and contact information when they make a geographic-based search.
There’s no set timetable for when you’ll start to see rankings improve. Some businesses see progress within a few months, but many others need a year or more to recover from a Google penalty or clean up their content and backlinks.
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